As far as early internet era guerrilla marketing efforts go, there are few as intricate and successful as Avril Lavigne’s impromptu street performance (and possible murder?) that takes place in the Sk8er Boi music video. The second she sat down in that chair, the entire world changed, never to be the same. This week the guys discuss the insanity that is this video, the spelling of the song itself, and Avril’s profound impact on our immediate families and the scene as a whole.
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Songs of the week:
North of No South by Biffy Klyro
Fairweather Friends by Eastwood
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